Instagram Marketing: Leverage Locations for Growth

Instagram Marketing

Leveraging Your Ideal Location for Maximum Instagram Growth

Locations on Instagram give you a glimpse into your local community, without even having to leave your house. Want to check out the festival downtown? Scan the fruit selection at the locals farmers market? Explore a trendy, new restaurant? Instagram is displaying everything you need to know about what’s happening in your city. Even if you don’t operate a traditional brick and mortar business, locations and location-related hashtags are a strategic way to find new leads, build relationships and connect with the right people in your city/location. If the promise of offline community relationships isn’t an incentive enough, studies show that 75% of Instagrammers are inspired to take action after seeing a post, so time spent on Instagram is extremely valuable to your business.

Seriously though, if you’re not leveraging your location in your Instagram strategy you are missing a big opportunity for explosive growth. Before you even dive into the following tips, let me review something basic. When you have a business profile, you have the opportunity to add your business address to your bio. This allows customers to easily find you and it hyperlinks to a map, making it easy for users to get directions.

Here are 3 great ways you can use your location to grow your Instagram account:

Instagram Marketing Tip #1: Geotag your location  

I know, it seems basic. But you would be surprised how many business owners forget to tag their location in their post when they share. Adding a geotag not only ensures that you show up on the Instagram map, but it also puts you in the geotag hub.

Geotagging your location puts you on the map, literally! Travelers and locals alike who are checking out your town are more likely to find you, and if they’re nearby, come into your store. But geotagging your location shouldn’t be limited to just your storefront. If you’re at a local event, hosting a meet-up, or any other type of happening, it is a great reason to use a geotag.

If you are a brick and mortar business such as a retail business or even a restaurant, you should make sure to share your location every time you post. Posting consistently from the same location gives you more chances to show up in that specific location hub and catch the attention of potential new customers. 

Instagram Marketing Tip #2:  Hashtag your location

We cannot stress enough the importance of using hashtags for all your posts. Hashtags not only allow your business to stand out from your competitors, but they also make it easier for people to locate you. There’s a solid chance that your ideal client is local, so you want to make sure that they see you through the specific hashtags you post with.

Since I’m currently in Boston for a conference, I’ve been posting with #BeanTown or #Boston, but you’d be surprised at the location-specific hashtags that pop up. For example, one of my friends, who is a Vancouver local, often uses #Vancity. Before you start throwing out random hashtags, take time to research the location hashtags that will actually work well for your business. Using a mix of more general location hashtags (like #Boston) with more location-specific hashtags (like #BeaconHill) will help you to expand your reach and presence.

To do some research and get recommendations from Instagram, I’d recommend going to the explore tab. Search for a hashtag and once you click to select the specific hashtag, before the ‘top posts’ section, you’ll see “Related” hashtags.

However, you don’t have to limit your location hashtags to just your street or even your city. Industries that offer services in a variety of locations, such as real estate agents or wedding photographers, should also use hashtags from the surrounding areas, including hashtags that have geographical or historical significance. Whichever hashtags you choose to use, do some preliminary research to figure out which hashtags are most relevant to your particular content.

Instagram Marketing Tip #3: Engage with posts tagged with your ideal location and other nearby locations

Sharing your hometown pride shouldn’t be a one-way street. If you desire strong engagement on your Instagram account you need to take some time to reach out to other businesses, users, and micro-influencers. Being active with comments, likes, and messages not only shows potential customers that you are genuine, but it’s a great way to open up the possibility for partnerships and even potentially, other business opportunities.

Aside from meeting amazing strangers, Instagram posts tagged with locations are a great tool for market research. What are some other businesses nearby that are similar to yours? Write down a short list of them, and then look at which posts seem to be getting the most engagement. 

Whatever you decide to do, remember that spamming people is never a good option. Random comments and likes won’t do anything to help your business grow – they’re annoying and will lead to people unfollowing or blocking you. Always engage with genuine intention and you’ll find people who actually want to support your business.

If you liked this piece, look at a couple of our different articles!

If you want to start growing your Instagram account, check out GramGrowth!